Purely Diamonds


Purely Diamonds has been at the forefront of the bridal jewellery industry since it began in 2005 with its foundations reaching back to 1979. As an independent fine jewellery retailer, the heritage of Purely Diamonds helps them stand out amongst their competitors. Beginning over 40 years ago as a jewellery manufacturer for brands such as Goldsmiths, DeBeers, Beaverbrooks and Ernest Jones, the company today is now a direct to consumer retailer ran by the two daughters of the company founder. This history offers a relatable personal touch that has high quality jewellery production at its foundations. The family run legacy is as the forefront of all they do, allowing people to become a member of the extended family with a purchase from Purely Diamonds. The concept of Purely Diamonds is very simple in that the company sells jewellery directly to the public at greatly reduced prices by virtue of cutting out the middleman. Based in both London and Manchester, the company’s HQ and workshop is based in Farringdon, a stone’s throw away from London’s Hatton Garden, where all jewellery is carefully crafted to order by hand. It is from here where bridal jewellery is made to order to the highest standard with a jewellery-making heritage of 40 years.

As a multi award winning jeweller, Purely Diamonds has been putting the sparkle into proposals and wedding days for years. Offering customer service that is second to none, the expert team will take your hand and guide you along your purchase process whether it be in person or online allowing each customer to find that perfect something for their happily ever after. With each item skilfully crafted to order, every bride and groom is treated to a piece of jewellery that as unique as the love it represents.